Spanish disc jockey and producer DJ Sammy became involved in entertainment while working for a local techno/house radio station. After graduating with a degree as a sound technician, DJ Sammy recorded "Life Is Just a Game" in 1996. His track "Prince of Love" climbed the German charts in 1997. In 1999, his debut album, called Life Is Just a Game, featured the hit single "In 2 Eternity." In addition, he produced Loona's first record.